Mori Bend is an up-and-coming Latin-American tavern and casino located in Sonoma, California. They make their mezcal and other liquors in-house and offer live entertainment at their establishment. They wanted a brand identity that reflected their cultural roots, felt whimsical, and distinguished them from other businesses in the area. I helped them realize a vision with a spin on Día de Muertos that could be used across their various media.