Bank of Marin
PERSONAL PROJECT (NOT CLIENT WORK)
Bank of Marin, a Bay Area staple, needed a new visual identity that conveyed its Marin County roots. The business prides itself on community engagement, as reflected in its Spirit of Marin Awards ceremony hosted annually to celebrate local Marin businesses.
ROLE
Sole Brand Designer
PROBLEM
On audit, the bank’s existing logo had legibility issues, felt “aggressive” to clients, and wasn’t up to modern visual standards. Bank of Marin needed a solution that was inviting, yet professional.
DELIVERABLES
• Refreshed logo and brand mark
• Web and mobile layouts, debit card design, ID badge
• Social media brand assets
